"object- to-space" ( 2012 )

A collaboration between Jewelry designer Elinor Avni for Noritamy and architect Oded Alony for fashion week Oct 2012.

Shapes and materials from Noritamy's jewelry collections led to an architectural structure, it's semantics created from observing and assessing the design language of Noritamy.

As Part of the our search - we re scaled, turned, ad multiplied jewelry, it opened up a wide world of depth, filters and three-dimensional surface structure, which we combined as architectural elements.

The final outcome is a structure that can easily be transformed to an object from the collection.


Using Format